Creating a Subscriptions Ecosystem
An online supplement subscription system, letting users customize and manage monthly, bi-monthly, or quarterly plans—replacing outdated phone-based processes.
Skills
Product Design, Strategy, UX Research
Skills
Product Design, Strategy, UX Research
Skills
Product Design, Strategy, UX Research
Tools
Figma, Adobe CC, Microsoft Teams
Tools
Figma, Adobe CC, Microsoft Teams
Tools
Figma, Adobe CC, Microsoft Teams
Value
Increased subscribers 238.33% in one month post-launch
Value
Increased subscribers 238.33% in one month post-launch
Value
Increased subscribers 238.33% in one month post-launch
Team
Graham Goldscheitter John Brady David Riddell
Team
Graham Goldscheitter John Brady David Riddell
Team
Graham Goldscheitter John Brady David Riddell
Company // Role
Premier Research Labs UX Design Manager
Company // Role
Premier Research Labs UX Design Manager
Company // Role
Premier Research Labs UX Design Manager
Timeline
5 weeks
Timeline
5 weeks
Timeline
5 weeks
We designed an online supplement subscription system to replace the incomplete, phone-based process. Users can now subscribe and customize their plans entirely online, choosing from monthly, bi-monthly, or quarterly options. The intuitive dashboard allows users to add subscriptions, add products, cancel or pause subscriptions, choose shipment dates, and merge subscriptions.
By eliminating manual handling, it improves efficiency, reduces errors, and boosts retention. Our aim was to enhance the user's experience and ensures seamless order management, leading to an increase in reliable monthly revenue.
We designed an online supplement subscription system to replace the incomplete, phone-based process. Users can now subscribe and customize their plans entirely online, choosing from monthly, bi-monthly, or quarterly options. The intuitive dashboard allows users to add subscriptions, add products, cancel or pause subscriptions, choose shipment dates, and merge subscriptions.
By eliminating manual handling, it improves efficiency, reduces errors, and boosts retention. Our aim was to enhance the user's experience and ensures seamless order management, leading to an increase in reliable monthly revenue.
We designed an online supplement subscription system to replace the incomplete, phone-based process. Users can now subscribe and customize their plans entirely online, choosing from monthly, bi-monthly, or quarterly options. The intuitive dashboard allows users to add subscriptions, add products, cancel or pause subscriptions, choose shipment dates, and merge subscriptions.
By eliminating manual handling, it improves efficiency, reduces errors, and boosts retention. Our aim was to enhance the user's experience and ensures seamless order management, leading to an increase in reliable monthly revenue.
To support these features, we designed all associated touchpoints, including pop-ups, interactive calendars, and editable payment options, ensuring a smooth and intuitive experience. Additionally, we strategically placed various "Add Subscription" touchpoints throughout the website, including on every product page, making it effortless for users to discover and enroll in subscriptions.
Our primary goal was retention—while making it simple for users to cancel or adjust their subscriptions, we provided every opportunity to keep them engaged. Smart touchpoints guide users toward pausing or modifying their plan instead of canceling, maintaining their connection while respecting their autonomy. This system enhances user experience, reduces churn, and fosters long-term customer loyalty.
Through initial research, user testing, and continuous refinement, we transformed an archaic digital system and phone-based ordering process into a seamless, user-friendly subscription experience that prioritized both flexibility and retention. By optimizing every touchpoint and ensuring intuitive management within the user dashboard, we significantly enhanced customer engagement. As a result, the new system led to a remarkable 238.33% increase in subscribers within just one month of launch, proving its effectiveness in driving retention and growth.
Team Dynamics:
Graham Goldscheitter - User research, initial designs, user testing, stakeholder communication, results analysis, refinement, developer handoff, finalized designs
John Brady - Concept refinement, implement new features [active/inactive indicator, payment method indicator], user testing
David Riddell - Frontend // backend development
Through initial research, user testing, and continuous refinement, we transformed an archaic digital system and phone-based ordering process into a seamless, user-friendly subscription experience that prioritized both flexibility and retention. By optimizing every touchpoint and ensuring intuitive management within the user dashboard, we significantly enhanced customer engagement. As a result, the new system led to a remarkable 238.33% increase in subscribers within just one month of launch, proving its effectiveness in driving retention and growth.
Team Dynamics:
Graham Goldscheitter - User research, initial designs, user testing, stakeholder communication, results analysis, refinement, developer handoff, finalized designs
John Brady - Concept refinement, implement new features [active/inactive indicator, payment method indicator], user testing
David Riddell - Frontend // backend development
Through initial research, user testing, and continuous refinement, we transformed an archaic digital system and phone-based ordering process into a seamless, user-friendly subscription experience that prioritized both flexibility and retention. By optimizing every touchpoint and ensuring intuitive management within the user dashboard, we significantly enhanced customer engagement. As a result, the new system led to a remarkable 238.33% increase in subscribers within just one month of launch, proving its effectiveness in driving retention and growth.
Team Dynamics:
Graham Goldscheitter - User research, initial designs, user testing, stakeholder communication, results analysis, refinement, developer handoff, finalized designs
John Brady - Concept refinement, implement new features [active/inactive indicator, payment method indicator], user testing
David Riddell - Frontend // backend development
Projects
Other Projects
Other Projects
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
grahamgoldux@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
grahamgoldux@gmail.com
Reach out anytime
Let’s Stay Connected
Got questions or want to collaborate? Feel free to reach out—I'm open to new projects or just a casual chat!
grahamgoldux@gmail.com